What we check
Nine categories. Six engines. Nothing skipped.
We look at everything your brand puts into the world, score it against real standards and your actual competitors, and back every finding with multi-source data. Here's exactly what that covers.
The nine categories
Everything the public sees, and the systems behind it.
01
Visual Identity
02
Website
03
Social & Content
04
Messaging & Positioning
05
Brand Voice
06
Competitive Positioning
07
Visual Content Quality
08
Business Infrastructure
09
Funnel & Sales System
How it's built
Six research engines, cross-referenced.
This goes way deeper than Googling your business name or asking a chatbot. We pay for live research tools that run independently and check each other, and every major finding is confirmed across sources before it hits the page.
- 01
AI-powered deep research
Business background, competitor intelligence, industry trends, and pricing benchmarks.
- 02
Structured search data
Exact Google rankings, local pack positions, indexed page counts, and ad detection.
- 03
Domain authority scoring
Your site's strength compared against every competitor in your market.
- 04
Brand identity analysis
Your logos, colors, and fonts, and your competitors', side by side.
- 05
Direct site analysis
We visit your site, socials, reviews, and your competitors', page by page.
- 06
AI search visibility
Whether you show up when someone asks Google AI, ChatGPT, or Perplexity for a provider.
What it measures against
Not our opinion. A tested framework.
Your brand foundation is scored against professional standards and your real competitors, not some abstract ideal. Your social is scored on a four-lever system (audience, role, energy, story arcs), not lazy content pillars. And your funnel is scored phase by phase against a system built from the people who have actually moved the needle.
We studied the master advertisers, direct-response marketers, and brand strategists who generated billions in measurable results. Then we ran those frameworks on our own business first, so we can look at yours through the same lens.
Sabri SubySeth GodinHarmon BrothersDavid OgilvyEugene SchwartzRobert CollierGary HalbertGary Bencivenga