01
Visual Identity
Logo, color, type. Whether it all looks like one brand or three.
What we check
Ten categories. Ten engines. Nothing skipped.
We look at everything your brand puts into the world, score it against real standards and your actual competitors, and back every finding with multi-source data. Here's exactly what that covers.
The ten categories
Everything the public sees, and the systems behind it.
Scroll through all ten, or jump straight to the one you came for.
02
Website
First impression, clarity, and whether it turns visitors into leads.
03
Social & Content
Not just how it looks. Whether it’s actually built to produce revenue.
04
Messaging & Positioning
What you say, and whether it lands with the right people.
05
Brand Voice
How you sound, and whether it’s consistent everywhere you show up.
06
Competitive Positioning
Where you stand against the 7 to 10 businesses fighting for your customer.
07
Visual Content Quality
Photo, video, graphics. Pulling their weight, or dragging you down.
08
Business Infrastructure
The behind-the-scenes systems that quietly make or break the brand.
09
Funnel & Sales System
The one most audits skip. Do you have a working system for turning strangers into customers? All 8 phases, scored.
10
Accessibility
About a quarter of adults have a disability. We check whether they can actually read your site, use your forms, and book you.
How it's built
Ten research engines, cross-referenced.
This goes way deeper than Googling your business name or asking a chatbot. We pay for live research tools that run independently and check each other, and every major finding is confirmed across sources before it hits the page.
- 01
AI-powered deep research
Business background, competitor intelligence, industry trends, and pricing benchmarks.
- 02
Structured search data
Exact Google rankings, local pack positions, indexed page counts, and ad detection.
- 03
Site health and authority
Core Web Vitals, technical errors, structured data, your real backlink profile, and domain strength against every competitor.
- 04
Review and social listening
Review counts, ratings, and recurring themes across platforms, plus your social reach next to theirs.
- 05
Brand identity analysis
Your logos, colors, and fonts, and your competitors', side by side.
- 06
Direct site analysis
We visit your site, socials, reviews, and your competitors', page by page.
- 07
AI search visibility
Whether you show up when someone asks ChatGPT, Claude, Gemini, Perplexity, or Grok for a provider, and who gets cited instead.
- 08
Competitor ad tracking
The ads your competitors are actually running and paying for, plus how their brand has drifted over the last one to two years.
- 09
Accessibility scan
Tested against WCAG 2.2 AA. Who currently cannot read your site, use your forms, or book you.
- 10
Forum sentiment
What real people say in places where no brand is listening, and who they recommend when nobody is selling.
What it measures against
Not our opinion. A tested framework.
Your brand foundation is scored against professional standards and your real competitors, not some abstract ideal. Your social is scored on a four-lever system (audience, role, energy, story arcs), not lazy content pillars. And your funnel is scored phase by phase against a system built from the people who have actually moved the needle.
We studied the master advertisers, direct-response marketers, and brand strategists who generated billions in measurable results. Then we ran those frameworks on our own business first, so we can look at yours through the same lens.
Sabri SubySeth GodinHarmon BrothersDavid OgilvyEugene SchwartzRobert CollierGary HalbertGary Bencivenga