Two starting points, one place to begin

Start with the honest version. Build from there.

Whether you're fixing a brand that already exists or building one from scratch, everything starts with Tier 1. You get the full picture first. You only move up if you want to.

The starting point · Tier 1

Audit & Intel, or Brand Strategy Foundation.

$997$1,500Launch rate through Sept 30, 2026 · $1,500 after

Every commercial relationship begins here. Existing brand? We audit it. New brand? We build the strategy foundation. Same price, same depth, same six-engine research behind it.

Book your audit

Path A · Existing brand

The Brand Audit

A full diagnostic of everything the public sees, scored against your competitors.

Full 9-category diagnostic with six-engine research
Every active platform scored on the four-lever framework
Full content performance scorecard, all platforms
Full competitor matrix (7 to 10 named competitors)
Full gap analysis: what you're not doing
Full funnel & sales-system evaluation (all 8 phases)
Domain authority vs. every competitor + AI-search visibility
Top 5 to 8 prioritized findings, with the cost of each
Written report (12 to 25 pages) + brand health rating
Brand Foundation Review call + 30-day email support

Path B · New brand

Brand Strategy Foundation

Define the strategy before anything gets built, so you launch looking like you’ve done this for years.

Full 8-area brand strategy backed by six-engine research
Target audience definition
Competitive landscape (7 to 10 competitors, incl. AI-search)
Positioning & differentiation built from market gaps
Messaging direction
Visual direction
Platform strategy
Launch priority roadmap
Brand Strategy Review call + 30-day email support

Tier 1 is diagnosis, not the fix. Every category shows you what we saw and why it matters. The “how to fix it,” with drafts and samples built for your business, is Tier 2. And your Tier 1 payment applies toward any upgrade. Start here, move to Tier 2, and you pay the difference, not the full price again.

Where it goes from here

Diagnosis, then strategy, then the build.

You never have to move past Tier 1. But when you're ready, the audit findings become the scope for everything above it. No fixed checklists. What we build is what your brand actually needs.

Tier 2 · The Playbook

Strategy Layer

$2,500 · includes all of Tier 1

Everything in Tier 1, plus a real playbook you’ll actually use. Not just advice, usable drafts built for your business.

Started with Tier 1? It credits toward this. You pay $2,500 minus what you already paid, never the full price twice.

A recommendation on every category, with fix instructions
Homepage hero + about copy rewritten
Hook rewrites for your weakest platforms
A 2-week social starter calendar with draft captions
Lead-magnet + no-brainer offer concepts, drafted
A 5-email follow-up sequence outline
Schema markup + an AI-search visibility plan
A 90-day "what we'd build first" priority map

Both samples use fictional businesses. The depth, structure, and format are real.

See sample · existing brand See sample · new brand

Tier 3 · One Fix

Brand Foundation

Custom-scoped · from $3,500

For the one who came to book a shoot and realized they want it to mean something. The first execution tier: we build the single thing the audit says is costing you the most.

Tiers 1 & 2 are baked in. Whatever you already paid comes off the top.

Identity work (logo, palette, type, brand guide), or
Visibility infrastructure (SEO, blog, Google Ads, lead capture), or
Brand photography and short-form video
A strong logo but no SEO gets visibility work. Photos-first gets a shoot. The findings are the scope.

Tier 4 · Multiple Fixes

Total Brand Build

Custom-scoped · from $5,000

For the one who knows it’s more than one thing. Several categories built together so they work as one system, not a pile of parts.

Diagnosis and strategy baked in. Lower-tier payments credit toward this.

Full brand identity + messaging framework
Website build + social content strategy
Marketing collateral, SEO buildout, email templates
Quarterly brand check-in. Always scoped from the audit.

Everything

Tier 5 · You Need It All

The Full Experience

Starting at $12,500 · custom-scoped

For the one who’s done duct-taping it. The whole brand built right, with everything in Tiers 1 to 4 baked in:

A new or refreshed brand identity (logo, palette, type, guide)
A simple website build
Brand photography session + edited gallery
60 to 90 second cinematic brand film + social cut-downs
Content strategy session, priority scheduling, 90-day support

After your audit

Targeted fixes you can run with.

Complete a Tier 1 audit and you unlock a set of do-it-yourself playbooks, built around your specific findings. We walk through the options on your review call, so the pricing is matched to what your audit actually found.

From $97

DIY SEO Playbook

Your audit found the SEO gaps. This is the step-by-step to close them yourself.