Two starting points, one place to begin
Start with the honest version. Build from there.
Whether you're fixing a brand that already exists or building one from scratch, everything starts with Tier 1. You get the full picture first. You only move up if you want to.
The starting point · Tier 1
Audit & Intel, or Brand Strategy Foundation.
$997$1,500Entry rate through Oct 31, 2026 · $1,500 after
Every commercial relationship begins here. Existing brand? We audit it. New brand? We build the strategy foundation. Same price, same depth, same ten-engine research behind it.
Path A · Existing brand
The Brand Audit
- Full 10-category diagnostic with ten-engine research
- Every active platform scored on the four-lever framework
- Full content performance scorecard, all platforms
- Full competitor matrix (7 to 10 named competitors)
- Full gap analysis: what you're not doing
- Full funnel & sales-system evaluation (all 8 phases)
- Full accessibility audit against WCAG 2.2 AA: what fails, and who it locks out
- Domain authority vs. every competitor + AI-search visibility
- Top 5 to 8 prioritized findings, with the cost of each
- Written report (12 to 25 pages) + brand health rating
- Brand Foundation Review call + 30-day email support
Path B · New brand
Brand Strategy Foundation
- Full 8-area brand strategy backed by ten-engine research
- Target audience definition
- Competitive landscape (7 to 10 competitors, incl. AI-search)
- Positioning & differentiation built from market gaps
- Messaging direction
- Visual direction
- Platform strategy
- Launch priority roadmap
- Brand Strategy Review call + 30-day email support
Where it goes from here
Diagnosis, then strategy, then the build.
You never have to move past Tier 1. But when you're ready, the audit findings become the scope for everything above it. No fixed checklists. What we build is what your brand actually needs.
Tier 2 · The Playbook
Strategy Layer
$2,500 · includes all of Tier 1
Everything in Tier 1, plus a real playbook you’ll actually use. Not just advice, usable drafts built for your business.
Started with Tier 1? It credits toward this. You pay $2,500 minus what you already paid, never the full price twice.
- A recommendation on every category, with fix instructions
- Homepage hero + about copy rewritten
- Hook rewrites for your weakest platforms
- A 2-week social starter calendar with draft captions
- Lead-magnet + no-brainer offer concepts, drafted
- A 5-email follow-up sequence outline
- Schema markup + an AI-search visibility plan
- Your Brand Brain, so ChatGPT and Claude stop writing like robots
- A 90-day "what we'd build first" priority map
Both samples use fictional businesses. The depth, structure, and format are real.
Tier 3 · One Fix
Brand Foundation
Custom-scoped · from $3,500
For the one who came to book a shoot and realized they want it to mean something. The first execution tier: we build the single thing the audit says is costing you the most.
Tiers 1 & 2 are baked in. Whatever you already paid comes off the top.
- Identity work (logo, palette, type, brand guide), or
- Visibility infrastructure (SEO, blog, Google Ads, lead capture), or
- Brand photography and short-form video
- A strong logo but no SEO gets visibility work. Photos-first gets a shoot. The findings are the scope.
Tier 4 · Multiple Fixes
Total Brand Build
Custom-scoped · from $5,000
For the one who knows it’s more than one thing. Several categories built together so they work as one system, not a pile of parts.
Diagnosis and strategy baked in. Lower-tier payments credit toward this.
- Full brand identity + messaging framework
- Website build + social content strategy
- Marketing collateral, SEO buildout, email templates
- Quarterly brand check-in. Always scoped from the audit.
Tier 5 · You Need It All
The Full Experience
Starting at $12,500 · custom-scoped
For the one who’s done duct-taping it. The whole brand built right, with everything in Tiers 1 to 4 baked in:
- A new or refreshed brand identity (logo, palette, type, guide)
- A simple website build
- Brand photography session + edited gallery
- 60 to 90 second cinematic brand film + social cut-downs
- Content strategy session, priority scheduling, 90-day support
After your audit
Targeted fixes you can run with.
Complete a Tier 1 audit and you unlock a set of playbooks and tools you can run yourself, built around your specific findings. We walk through the options on your review call, so the pricing is matched to what your audit actually found.
From $97
The Four Doors Playbook
From $97
Tech Stack Setup Guide
From $197
Brand Voice Starter Kit
From $347
The AI Brand Brain
Done for you
Where do your customers actually come from?
Most owners think they have tracking because they have a pixel. A pixel is one wire. It won’t tell you which posts made money, which ads paid for themselves, or whether anyone found you through AI.
So when someone asks what percentage of last month’s paying customers came from each channel, the honest answer is usually a shrug. Every marketing decision you make runs on that answer.
We connect the wires. Session recordings so you can watch where people quit. AI-referral tracking so ChatGPT and Perplexity stop being invisible. Recovery for the 30 to 40% of data that browsers and ad blockers eat. And the one that matters most: closed-loop source tracking, so you can pull up your booked clients and see the channel next to each name.
Essentials $900 covers the free measurement layer on one site, verified and firing. Full Closed-Loop $1,700 adds conversion recovery and the CRM wiring. Multiple sites are quoted custom.
Available to clients who’ve completed an audit. Your audit finds the gaps; this fills them.